Research & Insights
Working with you as an independent and trusted partner and advisor across the full research process:
- Market research surveys and analysis to measure the effectiveness of campaigns – set up, tracking, analysis, reporting, presentations
- Collation and evaluation of internal and external data from multiple sets of data
- Facilitating a RFP process for research and insights
- Acting as your internal research team
Strategy & Consultancy
- Independent strategic advisor providing recommendations to guide or deliver your partnership and event strategies.
- Audits and reviews of current or potential portfolios and partnerships – selection for best fit
- Valuation of rights fees and assets
Education & Training
- Tailored training and education
- Webinars, workshops and one to one sessions
Research & Insights Training for the Sponsorship Industry:
- Level 1 – Introduction & Overview – Approaches, Deliverables and Outcomes – 3 hour training course (in person or remotely)
- Level 2 – Deep Dive into Evaluation and Valuation – In-Depth Series of 4 Modules – a) Exposure b) Market Research c) Holistic Data Analysis d) Valuing & Pricing Properties – Four * 3 hour sessions or 2 days (in person)
- Level 3 – Bespoke Training with Live Briefing & Analysis– In House Workshops to Build Out – a) Briefings for clients, rights holders & agencies b) Analysis of data for presentations with insights – Time dependent on scope
Co-Course Director with Catherine Hawkins on the European Sponsorship Association (ESA) Introduction to Sponsorship Qualification. An online course with up to 10 hours time commitment to study at your own pace. For more details go to ESA Introduction to Sponsorship – European Sponsorship Association