I am an experienced sponsorship and insights professional with a proven track record in devising and delivering market-leading measurement, valuation, and evaluation programmes for both brands and rights holders.
Over the course of my career in sponsorship research and media agencies, I have helped some of the industry’s biggest names understand and maximise the true value of their partnerships.
Now working as an independent consultant, I continue to channel my passion for data-driven decision-making — integrating multiple data sets to create holistic, actionable insights. I specialise in guiding clients through the full sponsorship journey, from property selection and asset valuation to post-campaign evaluation and performance measurement.
My core expertise lies in Measurement, Research & Insights — designing, implementing, and reporting on bespoke sponsorship evaluation programmes. My work spans valuation of assets, audience and activation/event surveys, sponsorship health tracking, and the integration of diverse data sources to deliver a complete, 360-degree understanding of return on objectives.
In addition to my consultancy work, I am a Co-Course Director of the European Sponsorship Association’s Introduction to Sponsorship Certificate and regularly lead industry training on research, valuation, measurement, ROI, and ROO methodologies.
A Certified Member of the Market Research Society (MRS), I also hold the MRS Diploma and am an active member of the European Sponsorship Association.
In my spare time I play golf, garden and volunteer for local societies and in our community café (despite not drinking tea or coffee!)
