An experienced sports, entertainment, experiential and sponsorship professional.
My expertise lies in research, insights and evaluation across the sector. I have a passion for using data to help guide the decision-making process and to maximise the return for both brands and rights holders – from choosing sponsorship or event options, valuation of rights to the evaluation of return.
I have worked in the industry for over 35 years for specialist research and activation agencies, working with brands and rights holders on a global, regional and local basis.
As an independent consultant I work for companies on a project or retainer basis alongside undertaking education and training across measurement, return on investment and return on objectives.
Let me know your challenge and I hope I can help answer it.
I am full member of the Market Research Society holding the MRS Diploma and a member of the European Sponsorship Association (ESA)
