Measurement, Research & Insights
As your independent and trusted partner, I provide tailored support on a project or retainer basis, including:
- Designing bespoke evaluation programs to measure Return on Investment (ROI) and Return on Objectives (ROO).
- Conducting market research surveys and analysis to understand audiences, assess campaign effectiveness, including setup, tracking, reporting, and presentations.
- Collating and evaluating internal and external data from multiple sources for actionable insights.
- Supporting clients through the RFP process when measurement, research, or insights are required.
- Acting as your in-house research team, delivering expertise when you need it.
Strategy & Consultancy
Providing independent strategic guidance to help you maximize the impact of your partnerships and events:
- Offering recommendations to guide or deliver partnership and event strategies.
- Conducting audits and reviews of current or potential portfolios and partnerships to ensure the best fit.
- Providing rights valuation and assessment of assets to inform negotiation and decision-making.
Education & Training
Delivering tailored learning programs for teams and individuals:
- Customized training and education programs for in-house teams.
- Webinars, workshops, and one-to-one sessions to build practical skills.
- Co-Course Director for the European Sponsorship Association (ESA) Introduction to Sponsorship Qualification, an online course with up to 10 hours of self-paced study. Learn more here
- Trainer for ThinkSponsorship! Measuring the Effect workshops – click here